Really Simple Syndication (RSS) is a way for content publishers to make news and other content available to subscribers. The RSS Feed benefits readers who want to subscribe to timely updates from Superior Essex or to aggregate feeds from many sites into one place (i.e Microsoft Office Outlook 2007). Subscribing to an RSS Feed is quick and easy and does not involve a registration process or fee. After you subscribe to an RSS Feed, headlines will appear in your RSS folders, and appear similar to mail messages. When you see a headline that interests you, just click or open the item.